Most jewelers don't tell you. We will. This page explains exactly what you pay for at Luneria — and what you don't.
At a traditional jewelry house, the price tag is the diamond, the craftsmanship, and every other cost the brand needs to recover — the flagship rent, the global campaigns, the salesperson's commission, the markups of every middleman between the workshop and the showroom.
At Luneria, the price is the diamond, the craftsmanship, and the people who make it. That's it. There's no hidden math.
What you pay is what your ring is worth.
No matter which ring you choose, your price is the sum of these — and only these.
A genuine lab-grown diamond, IGI-certified. The price depends on its carat weight, cut, color, and clarity. You see the exact certificate number before we set the stone.
18K, 14K, or 10K gold, platinum, or sterling silver. Priced by the actual weight used in your ring and the market value of the metal on the day it's made.
The hours our master jewelers spend designing, casting, setting, and polishing your ring. Twenty years of experience, working by hand — no shortcuts on the delicate work.
Free 3D design preview. Free unlimited revisions. Lifetime cleaning, polishing, and resizing. Built into every price — you never pay extra for these.
Four parts. Nothing more. That's the whole price.
When you buy from a traditional jeweler, you pay for the ring and every cost the brand carries. We've removed everything that isn't your ring.
Maintaining premium retail addresses in the world's most expensive shopping districts costs millions a year. Every ring sold has to recover a share of that. We design and craft in our own workshop — and keep no overseas storefronts.
Magazine covers, celebrity campaigns, billboards, holiday TV spots — they're how legacy brands stay top of mind, and they're built into the price of every piece they sell. We don't pay celebrities to wear our rings.
In most jewelry stores, every associate earns a percentage of what they sell — and that percentage is built into the sticker price. At Luneria, our designers help you because that's the job, not because they're working a commission.
Most jewelry passes through several hands before reaching you — designer, manufacturer, wholesaler, retailer — each adding their margin. We design, craft, and sell directly. The chain ends where it begins.
When a ring's price has no clear connection to what's actually in it, the difference is going somewhere — usually into the four things above. We simply don't have that gap to fill.
What we removed isn't quality.
It's everything that has nothing to do with quality.
When something costs less, the first question is always: what got worse? Here's the honest answer — nothing did.
Our diamonds are genuine lab-grown diamonds, certified by IGI, with certificate numbers you can verify yourself. The same hardness, the same brilliance, the same forever as any mined diamond — chemically identical to what the world's most famous jewelers set in their own rings.
Our gold is real gold. Our platinum is real platinum. Our jewelers have spent over twenty years at the bench, crafting fine pieces for international jewelry brands you already know. The same hands. The same standards.
What's lower at Luneria isn't the quality. It's the cost of getting it to you.
Genuine lab-grown diamonds, IGI-certified, with verifiable certificate numbers.
Real gold, real platinum, real silver. Priced by actual weight and current market value.
20+ years of hand-craftsmanship, the same hands behind international jewelry brands.
Same stone. Same craft. Same forever. Just an honest price.
Honest pricing isn't only about how the number is built. It's about when you pay it.
See the full 3D render of your ring. Approve it before anything else happens.
Once you've seen and approved your design, this 50% starts the crafting.
Only after you've seen your finished ring in photos. Then we ship.
Every dollar you pay is for something you've already seen.
Tell us what ring you have in mind. We'll send you a clear, itemized quote — no surprises, no hidden math.
Get Your Honest QuoteOnline 24/7 · Free design consultation · Replies within minutes
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