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Beauty is your birthright. Not a price tag.

For too long, the price of fine jewelry has been inflated by everything that has nothing to do with the ring itself — flagship-store rent, celebrity campaigns, layers of middlemen. We believe a diamond's brilliance shouldn't be taxed by marketing. Luneria exists to give you the ring you've always pictured, made by real hands, at a price that finally makes sense.
The Honest Math

The same ring. Three very different prices.

A 1-carat lab-grown diamond ring · 14K gold · custom design

At a luxury heritage brand $9,800+
At a major retail jeweler $4,500 – $7,000
At Luneria from $500

Same stone. Same cut. Same craft. Same forever. The difference? You're not paying for the marketing.

Where Your Money Goes

Every Luneria price is built from three things.

No flagship rent. No celebrity ads. No middlemen. Your price is the sum of three things — and only three.

The Diamond
01
The Diamond

A genuine lab-grown diamond, IGI-certified — priced by its carat, cut, color, and clarity.

The Metal
02
The Metal

Real gold, platinum, or silver. Priced by the actual weight used in your ring.

The Craftsmanship
03
The Craftsmanship

The hours our master jewelers spend designing, casting, setting, and polishing your ring — by hand.

Three parts. Nothing more. That's the whole price.

Why Luneria Exists

Who said thoughtful, custom service belongs only to $10,000 jewelry?
Who said $1,000 can't design a ring that's truly, only yours?

Same diamonds. Same craft. The same master hands behind the brands you already know. The only difference — you're no longer paying for the rent, the windows, and the ads.

Advantage 01
Made in front of you

From wax model to casting, stone-setting to final polish — we photograph and film every stage and send it straight to you. Your ring's journey, fully visible. No black box.

Advantage 02
The hands behind the brands

Our master jewelers have spent over 20 years crafting fine jewelry for international jewelry brands. The same standards, the same skilled hands — now working directly for you.

Advantage 03
See it before you pay

Just $20 to see your ring's full 3D design. 50% to begin crafting once you approve. The final 50% only after you've seen your finished ring. Every step, you see it before you pay for it.

Beauty is your birthright. Not a price tag.

Chat With Our Designer
Why Luneria

Fine jewelry, without the fine print.

Skip the marketing tax

You pay for the diamond and the craftsmanship. Never the billboard, the showroom, or the celebrity.

Designed by you, built by masters

You make the choices. Jewelers with 20+ years at the bench bring them to life — by hand.

Real diamonds, fully certified

Every stone is a genuine lab-grown diamond, IGI-certified, with a number you can verify yourself. Never moissanite, never a simulant.

One workshop, start to finish

Designed, cast, set, and polished in our own workshop in Shenzhen — no middlemen, no outsourcing.

Our Process &mdash

Simple from the first message to the final polish.

01
Confirm your style

Make your 4-step selections, or send us an inspiration photo. We confirm the direction together.

02
3D CAD design

Our designers turn your choices into a detailed 3D CAD model of your ring.

+ $20 design fee
03
Your quote

Once the CAD is approved, you receive a clear, itemized price for your piece.

50% deposit to begin
04
Crafted by hand

Your ring is made to order by master jewelers in our workshop — 7 to 10 days.

05
Shipped to you

Fully insured delivery via DHL / UPS, with your IGI certificate included.

50% balance before shipping
$20 Design feeFor your 3D CAD rendering, before drawing begins.
50% DepositAfter you approve the CAD & quote, to start production.
50% BalanceAfter your finished ring is confirmed, before it ships.

Full refund any time before crafting begins  ·  30-day refund after delivery  ·  Lifetime care

The Luneria Method

You don't need to be a designer. You just need to know what you love.

Custom jewelry shouldn't start with a blank page. We've prepared the foundation — you make four simple choices, and we shape a complete, one-of-a-kind ring around them.

Choose your silhouette
STEP 01
Choose your silhouette
Six iconic shapes, each timeless.
Choose your band
STEP 02
Choose your band
The detail you'll notice every day.
Choose your diamond
STEP 03
Choose your diamond
Eight cuts, every stone IGI-certified.
Choose your metal
STEP 04
Choose your metal
Six metals, three colors.

We bring the foundation. You bring the soul.

A Deliberate Choice

Why only six silhouettes?

Most jewelers show you a thousand designs to make you feel like you have a choice. We spent 20 years at the bench learning a quiet truth: the vast majority of brides choose from the same handful of timeless silhouettes — because those are the ones that have never gone out of style.

So we curated the best six. Then we made everything else yours to customize.

6Silhouettes
8Diamond Cuts
6Band Styles
3Metal Colors

Simple decisions. Infinite outcomes.

Frequently Asked Questions

Everything you need to know

From your first question to the moment your ring arrives — here's how Luneria works.

Luneria is a custom fine jewelry brand specializing in lab-grown diamond engagement and statement rings. We don't sell mass-produced rings off a shelf — every piece is designed around your choices and handcrafted to order by master jewelers with over 20 years of experience. You design it; we bring it to life.

This is exactly who we built Luneria for. You don't need design skills, and you don't need to start from a blank page. We've created a simple 4-step selection model — you choose from curated options, and we shape a complete custom ring around them.

Most of our customers start knowing only two things: roughly who the ring is for, and roughly their budget. Our designers guide you through everything else.

  • Step 1 — Silhouette: choose from six iconic ring styles
  • Step 2 — Band: choose the band style that frames your stone
  • Step 3 — Diamond: choose your cut and carat weight
  • Step 4 — Metal: choose from six metals across three colors

Once you've made your selections, share them with us on WhatsApp. We'll send you a photorealistic render of your ring, refine it with you until it's exactly right, then begin crafting.

It's a deliberate choice. Many jewelers show thousands of designs — which sounds generous, but usually just leads to decision fatigue. In 20 years of crafting fine jewelry, we've learned that the vast majority of brides choose from the same handful of timeless silhouettes.

So we curated the best six, then made everything else customizable. Six silhouettes, six band styles, eight cuts, three metal colors — that's hundreds of starting combinations, and each one can be tailored further. You get clarity instead of overwhelm, without giving up a single ounce of individuality.

Our specialty is custom rings — engagement rings, wedding bands, and statement pieces. We also craft matching necklaces, earrings, and bridal sets on request. If you have something specific in mind, just ask us on WhatsApp.

Yes — this is the heart of how we work. After you make your selections, we create a photorealistic render of your specific combination, usually within a few hours. This isn't a generic catalog image or an AI mockup — it's a true visual preview of the ring you've designed. Nothing goes into production until you've seen and approved it.

Yes, and we encourage it. Send us the photo on WhatsApp and our designers will recreate the look using your chosen diamond and metal. Our six silhouettes are starting points, not boundaries — if your inspiration falls outside them, we'll still work with you to bring it to life. (We only ask that the design doesn't infringe on a trademarked or protected design.)

Yes. Before production begins, you can request changes freely — we'll re-render your design until you're completely happy, at no extra cost. Nothing goes into crafting until you give final approval.

Beyond the four core choices, we can adjust prong style, band width, stone proportions, accent stones, engraving, and more. Whether you want a subtle tweak to one of our silhouettes or something more personal, just describe it on WhatsApp and our designers will tell you what's possible.

Yes. We can engrave names, dates, or short messages on the inside of the band. Just let us know the text when you confirm your design.

Yes. Before we set your stone, we send you real photos and short videos — with the certificate number visible — of the specific diamond going into your ring. Not a stock image, not a render. The actual stone.

Yes. We use lab-grown diamonds, which are real diamonds — chemically, physically, and optically identical to mined diamonds. The only difference is origin: ours are created in a controlled environment rather than extracted from the earth. No instrument can tell them apart, and they cost significantly less — without the environmental and ethical concerns of mining.

Every Luneria diamond is IGI-certified (International Gemological Institute). Each stone comes with its own certificate carrying a unique number, which you can verify independently on the IGI website at any time. The certificate is included with your ring, and we can also send you the certificate number before production begins.

No. We work exclusively with genuine lab-grown diamonds. We do not offer moissanite or other diamond simulants — because we believe a piece this meaningful deserves a real diamond.

Absolutely. Tell us the qualities that matter to you — carat, color, clarity, and cut — and we'll source a certified stone matching your exact criteria. If you're not sure what to prioritize, our designers will explain the trade-offs in plain language.

  • 18K Gold — premium, with the richest color
  • 14K Gold — our most popular choice; balances beauty and durability
  • 10K Gold — the most scratch-resistant, ideal for everyday wear
  • Platinum PT950 — naturally white, dense, hypoallergenic
  • 925 Sterling Silver — light and accessible
  • Gold-plated Silver — a gold look at a silver price

Gold is available in yellow, white, and rose. Not sure which to pick? Tell us your priorities on WhatsApp and we'll recommend the best fit.

Our rings start from $400, with most customers' final pieces falling between $400 and $1,200 depending on diamond carat, metal, and customizations. Because every ring is made to order, the exact price depends on your specific combination. Once you've made your selections, we'll give you a clear, itemized quote — no hidden fees.

Because you're paying for the ring — not the markup. Traditional jewelers build flagship-store rent, advertising budgets, sales commissions, and layers of middlemen into their prices.

We design and craft in our own workshop and sell directly to you. We keep no overseas retail showrooms — and skipping that cost is one of the main reasons we can offer the prices we do. Same diamond, same craftsmanship, without the marketing tax.

Your render and design consultation are free. A small $20 design fee applies only for detailed 3D CAD rendering of fully bespoke pieces — and it's credited toward your order if you proceed.

We use a two-part structure:

  • 50% deposit — paid after you approve your design, to begin production
  • 50% balance — paid after your finished ring is confirmed, before it ships

This protects you — you confirm your design and see your render before committing fully, and final payment only comes once the ring is complete.

We accept two secure methods:

  • PayPal — fast, secure, with built-in buyer protection
  • T/T bank transfer (telegraphic transfer / USD wire) — ideal for larger orders

Our team will guide you through the payment details when you confirm your order. If you need another option, just ask us on WhatsApp.

Yes. You approve a render of your exact design before any crafting begins, and you can request a full refund any time before production starts. Your design approval is your safeguard — there are no surprises.

  • Crafting: 7–10 days
  • Shipping: 3–5 days worldwide via DHL / UPS, fully insured

From the time your design is approved and deposit received, most rings are completed and delivered within 2 to 3 weeks. Highly complex custom pieces may take a little longer — we'll always give you a clear timeline before you commit.

Usually within a few hours of sharing your selections. Our design team is online 24/7 — wherever you are in the world, whatever time you message us, someone is available to help. We always confirm we've received your request right away.

Yes. We share photos and short videos at every key stage — wax model, casting, stone setting, and final polish — directly via WhatsApp, so you can follow your ring as it comes to life.

Yes, we ship worldwide via DHL / UPS. Every order includes free, fully insured shipping with tracking. Your ring is securely packaged and protected from our workshop to your door.

In most cases, yes — just tell us your deadline upfront. We recommend starting at least 3–4 weeks before your date to be safe. If your timeline is tight, message us on WhatsApp and we'll tell you honestly whether it's possible.

Every Luneria ring arrives in a premium presentation box, along with its IGI certificate. It's ready to gift — or to propose with — straight out of the package.

You're protected at every stage:

  • Free unlimited revisions before production begins
  • Full refund any time before crafting starts
  • A 30-day refund window after you receive your ring

Because each piece is made to order, please contact our team directly so we can find the best solution for you.

Every Luneria ring comes with comprehensive lifetime care:

  • 1-year free repair — loose stones, prongs, clasps, and finish issues
  • Lifetime cleaning & polishing
  • Lifetime resizing — your first resize is free

Your ring should last as long as the promise it represents.

Yes. Within one year of your purchase, if you'd like to upgrade to a larger center diamond, we'll credit 70% of your original ring's value toward the new piece. Your ring can grow with your story.

Yes — your first resizing is free, and resizing is available for the lifetime of your ring. If you're unsure of the ring size now, our team can guide you through measuring accurately, or recommend a size based on a few simple questions.

This is very common — don't worry. You can: (1) discreetly borrow a ring they already wear and we'll help you measure it, (2) tell us their approximate build and we'll recommend a likely size, or (3) proceed with a best estimate and use the free first resizing after the proposal. Message us on WhatsApp and we'll walk you through it.

Lab-grown diamonds are just as hard and durable as mined diamonds, so daily wear is fine. We recommend gentle cleaning with mild soap and warm water, and removing the ring during heavy manual work. You can also send it to us for complimentary professional cleaning and polishing anytime — it's a lifetime service.

Every Luneria ring is designed and handcrafted in our own workshop by master jewelers with over 20 years of experience in fine jewelry. Our workshop and store are located in Shuibei, Shenzhen — one of the world's largest fine jewelry districts.

We control the entire process, from design to diamond setting to final polish. That's exactly why we can offer master-level craftsmanship without the traditional markup.

We have a physical store and workshop in Shuibei, Shenzhen. We do not operate overseas retail showrooms — and that's intentional. Skipping the cost of international storefronts is one of the reasons we can offer the prices we do.

For customers outside China, your entire experience — consultation, design, and approval — happens through WhatsApp with a real designer guiding you, with the same care you'd expect from a high-end boutique.

A fair question — here's how we earn it:

  • You only pay 50% upfront; the balance comes after your ring is complete
  • You approve a render before anything is crafted
  • Every diamond is IGI-certified and independently verifiable
  • You see real photos of your actual stone before it's set
  • Every ring is fully insured in transit
  • Our team stays reachable on WhatsApp — before, during, and after your purchase

You're not gambling on a stranger; you're working with people who've spent 20 years at the bench.

Our team is available 24/7. No matter your time zone or the hour, you can message us and reach a real person — there's no waiting for an office to open. We'll always confirm we've received your request right away.

The fastest way is WhatsApp — our team is online 24/7 and typically replies within minutes. You can also reach us by email. Whether you have a question, want a quote, or are ready to start designing, just message us.

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