About Luneria

Beauty is your birthright. Not a price tag.

Our Philosophy
"Beauty is your birthright.
Not a price tag."
01

The diamond myth is just marketing

"A diamond is forever" was an ad slogan coined in 1947 — invented to sell more diamonds. The truth? Lab-grown diamonds are chemically, physically, and optically identical to mined diamonds. Same hardness. Same brilliance. Same fire. The only difference is origin — one comes from the earth over billions of years, the other from a lab in weeks. Neither is more "real" than the other.

02

Jewelry is about how it makes you feel

You don't buy a ring to prove something to someone else. You buy it because it makes you feel something. With lab-grown diamonds, the same budget gets you a bigger, more brilliant, more beautifully crafted piece. That's not settling — that's being smart.

03

Fine jewelry belongs to everyone

Jewelry was never meant to be a status symbol reserved for the few. It's adornment. It's self-expression. It's a small, beautiful act of self-love. We believe every woman deserves to own something extraordinary — not someday, but today. Fine jewelry should be part of everyday life, not locked behind a glass case.

At Luneria, we don't just make jewelry — we're part of a shift in how people think about diamonds, value, and self-expression. We combine 20 years of master craftsmanship with certified lab-grown diamonds to create pieces that are indistinguishable from traditional fine jewelry — at a fraction of the cost, with zero compromise on quality.

Same sparkle. Same forever. Your terms.

Our Story

Twenty years of turning personal stories into wearable art

Founded in 2005 in the heart of Shenzhen's jewelry district, Luneria was born from a simple belief: every person deserves a piece of jewelry that is truly, unmistakably theirs.

What began as a small workshop with a handful of artisans has grown into a full-scale custom jewelry manufacturing studio — but our philosophy has never changed. We don't mass-produce. We don't follow fast fashion. We craft one piece at a time, with the same care and precision whether it's the first or the thousandth.

Over the past 20 years, we've helped thousands of clients across Europe, the United States, Australia, and Asia turn their most personal moments — proposals, anniversaries, milestones, and quiet acts of self-love — into jewelry they'll wear for a lifetime.

What We Do

Bespoke jewelry for individuals and brands

Luneria is a bespoke fine jewelry studio specializing in custom-made pieces using certified lab-grown diamonds, natural diamonds, and colored gemstones.

For Individuals

We design and handcraft one-of-a-kind jewelry based on your vision. Whether you come with a detailed sketch or just a feeling, we turn it into something you can hold, wear, and pass down.

For Brands & Retailers

We partner with jewelry brands worldwide as their manufacturing backbone. From OEM and ODM production to loose stone wholesale, we provide the craftsmanship, speed, and flexibility that independent brands need to compete.

Our Workshop

Where craftsmanship meets precision

Our 500 m² workshop sits on Ruichang Road, Bao'an District, Shenzhen — one of the world's most concentrated fine jewelry manufacturing hubs.

Inside, you'll find 30 professional jewelry machines and a team of over 20 master artisans — each with a minimum of 10 years of bench experience. Every piece passes through multiple hands: the designer who shapes it, the caster who gives it form, the setter who places each stone, and the polisher who gives it its final breath.

We combine old-world craftsmanship with modern technology. Your piece begins as a photorealistic 3D CAD rendering — delivered within 24 hours — so you see exactly what you're getting before a single gram of metal is touched.

20
Years of expertise
500m²
Workshop
30
Pro machines
20+
Master artisans
What Sets Us Apart

The Luneria difference

No minimum order

We craft even a single ring at factory-direct pricing. Test a new design, order a one-off engagement ring, or start a small collection — with zero inventory risk.

Unmatched speed

CAD renderings in 24 hours. Finished pieces in 7–10 days. Global delivery in 3–7 days. In an industry where 4–6 week lead times are normal, we move at a pace that lets you seize opportunities.

Total transparency

We share photos and videos at every stage of production — wax model, casting, stone setting, polishing — directly via WhatsApp. What you approve in 3D is exactly what you receive.

Certified stones only

Every diamond and gemstone comes with an independent grading report — IGI, GRA, or GRM. We work exclusively with certified lab-grown diamonds, natural diamonds, and authenticated colored gemstones. No moissanite, no simulants.

Free worldwide shipping

Every order ships free via DHL, UPS, or FedEx — fully insured, arriving in 3–7 business days. No hidden costs, no surprises at checkout.

Full after-sales commitment

1-year warranty on all non-misuse quality issues. We cover all return and repair shipping costs. Plus resizing, stone replacement, replating, and complete refurbishment services.

Our Materials

Sourced and verified to the highest standards

Metals

18K, 14K, 10K, and 9K gold in yellow, white, and rose. Platinum PT950 and PT900. 925 sterling silver with rhodium plating available.

Lab-Grown Diamonds

All cuts, colors, and clarity grades. Created using CVD or HPHT processes. Chemically, physically, and optically identical to mined diamonds. Every stone is IGI certified.

Natural Diamonds

Sourced to your exact 4C specifications. Available for clients who prefer earth-mined stones.

Colored Gemstones

Sapphire, ruby, emerald, tanzanite, morganite, aquamarine, alexandrite, tourmaline, and more. Each stone authenticated and certified.

Our Process

From first message to your doorstep

Every piece follows the same careful journey:

01
Consultation
Share your vision via WhatsApp — a sketch, a photo, or just words
02
CAD & Quote
3D rendering in 24h, approve design, 50% deposit starts production
03
Craftsmanship
Handcrafted in 7–10 days with real-time video updates
04
Delivery
Confirm, pay 50% balance, free global shipping in 3–7 days
Certifications & Memberships

Held to the highest standards

We hold ourselves to the highest industry standards, with recognized certifications and active memberships across the global jewelry community.

IGI Certified Diamonds GRA Certification GRM Certification GRC Best Supplier 2019 Shenzhen Gold & Silver Jewelry Association Member
Our Promise

Jewelry is personal

It marks the moments that matter — the question you finally asked, the anniversary you almost forgot, the Tuesday you decided to treat yourself.

That's why we don't sell off the shelf. Every piece we make starts with a conversation and ends with something that exists nowhere else in the world.

Whether you're an individual looking for the perfect engagement ring, or a brand looking for a manufacturing partner you can trust — we're here.

One piece at a time. Made just for you.
Get in Touch

We'd love to hear your story

Whether you have a detailed vision or just the beginning of an idea — start a conversation with us. No commitment, just clarity.

Chat With Us — WhatsApp
Ruichang Road, Bao'an District, Shenzhen, China
Monday – Saturday, 9:00 AM – 7:00 PM (GMT+8)
Partnership FAQ

Everything you need to know

We produce a full range of fine jewelry — rings, necklaces, earrings, bracelets, pendants, brooches, tennis chains, and bridal sets. Both classic and contemporary designs are welcome.

  • Metals: 18K / 14K / 10K / 9K gold (yellow, white, rose), platinum (PT950/PT900), 925 sterling silver, with rhodium plating available
  • Stones: certified lab-grown diamonds, natural diamonds, and colored gemstones (sapphire, ruby, emerald, tanzanite, morganite, aquamarine, tourmaline, and more)

We focus exclusively on certified stones — we do not work with moissanite or other simulants.

Yes. We offer wholesale loose stone supply — certified lab-grown diamonds in all cuts and grades, natural diamonds, and a wide selection of certified colored gemstones. Available for bulk or single-stone orders.

Yes, as long as it doesn't infringe on trademarks or protected designs. Share photos, sketches, or CAD files and we'll reproduce it faithfully.

Both. OEM — you bring the design, we manufacture. ODM — we provide original designs from our catalog that you can rebrand as your own.

Yes. We offer laser engraving, stamp hallmarking, and custom signature marks on the inside band or back surface of each piece.

Yes — custom-branded ring boxes, jewelry pouches, gift cards, and outer packaging can all be produced in parallel with your order. Share your brand guidelines and we'll match them.

One piece. No MOQ. Start with a sample to test the market, then scale confidently.

Yes. Whether you order one piece or one hundred, you receive wholesale pricing directly from our factory — no middleman markup.

Price = metal cost (by weight and karat) + stone cost (per carat, by grade) + craftsmanship fee + custom design fee (if applicable). We provide a transparent, itemized quote for every order.

Yes. Larger orders unlock tiered pricing. Contact us via WhatsApp with your projected volume and we'll build a custom quote.

For entirely new designs, we charge a flat USD 20 CAD design fee. This covers the photorealistic 3D rendering and unlimited reasonable revisions until you approve the design.

Via WhatsApp — send us sketches, reference photos, Pinterest links, or existing CAD files. We'll confirm feasibility and prepare a quote.

Yes. For every custom order, we deliver a photorealistic CAD rendering within 24 hours of deposit. You approve the design before any production begins.

Unlimited reasonable revisions until the design matches your vision. Major directional changes may require a new quote.

Yes — we send photos and short videos of the selected stones (with certificate numbers visible) before setting.

Yes. Every stone is certified. We provide IGI, GRA, or GRM certificates for diamonds and independent lab reports for colored gemstones. Certification is not optional — it's standard on every order.

Every piece passes through a dedicated QC team before shipping. For bulk orders, we conduct batch-sampling inspection and share video verification with you before dispatch.

Absolutely. Specify the 4Cs you need (carat / color / clarity / cut) and we'll source stones matching your exact criteria.

We guarantee the piece matches your approved CAD rendering. Any significant discrepancy is remade at no cost to you.

  • CAD rendering: 24 hours
  • Production: 7–10 days depending on complexity
  • Shipping: 3–7 days worldwide via DHL / UPS / FedEx

Yes — priority production is available for urgent orders. Additional rush fees may apply depending on workload.

Yes. We share photos and short videos at every key stage — wax model, casting, stone setting, and final polish — directly via WhatsApp.

Shipping is on us. We cover the full cost of global delivery via DHL / UPS / FedEx, with full insurance included.

We ship globally. If your country has specific import restrictions on jewelry or precious metals, we'll advise on paperwork requirements during quoting.

The buyer is responsible for import duties and local taxes. We provide accurate commercial invoices and HS codes to simplify customs clearance.

T/T bank transfer (USD wire), PayPal, Western Union, Wise, and Alipay / WeChat Pay for Chinese partners. Contact us for other options.

50% deposit after CAD approval to start production.
50% balance after finished product confirmation — then we ship.

Yes. Once the deposit is received, we commit to production. If we fail to deliver as specified, we refund in full. Your CAD approval is your safeguard.

1 year free repair for any non-misuse quality issues — loose stones, prong damage, clasp failure, finish defects.

We do. For warranty repairs, Luneria covers both outbound and return shipping costs. You pay nothing.

Yes. Our full repair service SOP covers resizing, stone replacement, prong rebuilding, replating, and complete refurbishment. Ideal for brands that want to offer repair services without maintaining their own workshop.

Place your first order via WhatsApp. After successful delivery, we assign a dedicated account manager, offer priority production slots, and discuss exclusive designs and volume pricing for your brand.

Yes. We're happy to sign Non-Disclosure Agreements to protect your original designs and client information.

Absolutely. Our 500 m² workshop is located on Ruichang Road, Bao'an District, Shenzhen. We welcome in-person visits by appointment and can arrange airport pickup.

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